WE ARE LOOKING FOR INITIATIVES THAT ARE TRANSFORMING THE TOURISM INDUSTRY THROUGH INNOVATION, SUSTAINABILITY, AND EXCELLENCE.

The 2027 Hotel Innovation Awards recognize projects, individuals, and organizations that are transforming the tourism and hospitality industry through innovation, strategic vision, sustainability, and operational excellence. The goal is clear: to identify and give visibility to initiatives that are paving the way for the tourism of the future.

Entries will be evaluated by a jury made up of leading industry professionals, based on the following criteria: Innovation The degree of originality and novelty of the project or solution presented will be assessed, along with its ability to generate significant or disruptive change within the industry. Impact The real and tangible impact of the project on the business, teams, and customers will be assessed, taking into account measurable outcomes such as:
• Operational improvement (automation, error reduction, time savings, efficiency).
• Customer experience and perception (before, during, or after the service).
• Contribution to the team (ease of use, impact on roles and tasks).
• Contribution to business performance or positioning within the industry. Scalability The project's ability to be replicated or implemented by other companies, destinations, or markets will be assessed, along with its potential for growth or expansion on a larger scale. Environmental and social sustainability The project's contribution to the business's overall sustainability will be assessed. This includes both its environmental impact (reducing its footprint, energy efficiency, etc.) and its social impact (talent management, connection with the local community, customer care, or internal responsibility). Projects that address these dimensions consciously and measurably will be particularly valued.

To participate in the 2026 Hotel Innovation Awards, the following requirements must be met: Who can participate? Hotels and hotel groups affiliated with Keytel, both national and international, with an impact on the tourism market. Submission format All entries must be submitted as a success story or case study, detailing the project's objectives, development, results achieved, and key impact metrics.

For entries related to technological innovation, the solution must have been actually implemented and must have generated measurable results. What is required to participate? Complete the online entry form between September 1 and November 30, 2026, at 11:59 p.m., including the following information:


• Project name.
• Brief description (max. 1,000 words) including objectives, implementation, and results.
• Measurable results: figures demonstrating the impact (e.g., sales, satisfaction, efficiency, etc.).
• Optional supporting materials:images, links, charts, videos, or supporting documents.
• Company or project logo (high resolution). Conditions to consider • A maximum of 3 entries per hotel/hotel chain may be submitted.
• Projects must have been implemented within the last year (2025 or 2026).
• Projects that have not been implemented or are still at the conceptual stage will not be accepted.

• Entry period: September 1 to November 30, 2026, until 11:59 p.m.
• Awards ceremony and announcement of the winners: January 20, 2027 – La Cena del Hotelero.

After carefully evaluating all entries, the jury will select three winning projects that represent innovation and excellence in the hotel industry during 2027.
The results will remain confidential until they are officially announced during the awards ceremony.

The winners will receive:
1. Personalized physical trophy:an exclusive award symbolizing innovation in the tourism industry.
2. One free year of Keytel membership at the Premium tier.
3. Media visibility:publication of an article on the Keytel platform and coverage through associated media outlets.

• Submitting an entry implies acceptance of these rules and the possibility of the project being publicly mentioned if it is selected as a finalist.
• The jury's decision is final and cannot be appealed.
• Any use of the materials submitted will be for informational purposes and to enhance the visibility of the project, with no transfer of commercial rights.
• Entries submitted after the deadline will be automatically excluded from the evaluation process.