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innovacion-hotelera
innovacion-hotelera
DO YOU HAVE A PROJECT THAT DESERVES TO BE RECOGNIZED?
We are looking for initiatives that are driving tourism through innovation, sustainability and excellence.
iniciativas
FROM SEPTEMBER 29 TO NOVEMBER 30, 2025, THE PERIOD TO
SUBMIT APPLICATIONS FOR THE
2025 HOTEL INNOVATION AWARDS WILL BE OPEN.
iniciativas
If you are part of a project that is transforming the tourism sector, this could be your year. Before submitting your application, please read the guidelines carefully to ensure you meet all the requirements. And if your project fits… we would be delighted to receive it!
If you are part of a project that is transforming the tourism sector, this could be your year. Before submitting your application, please read the guidelines carefully to ensure you meet all the requirements. And if your project fits… we would be delighted to receive it!

AWARD REQUIREMENTS

WHAT WILL WE BE EVALUATING?

The 2025 Innovation Awards recognize the projects, individuals, and organizations that are transforming the tourism and hospitality sector through innovation, strategic vision, sustainability, and operational excellence.
The awards aim to identify and spotlight the initiatives that are paving the way toward the future of tourism.

WHY IS YOUR PROJECT INNOVATIVE?

Applications will be evaluated by an independent jury, composed of leading professionals in the sector, who will assess based on the following criteria:

INNOVATION

Degree of originality and novelty of the project or solution presented. The evaluation will consider how it has brought about a significant or disruptive change in the sector.

IMPACT

The tangible effect of the project on the business, employees, or customers will be assessed. Measurable results will be valued in:

· Operational improvement (before, during, or after the service).

· Customer experience and perception (automatización, reducción de errores, ahorro de tiempo, eficiencia).

· Contribution to the team (ease of use, impact on roles and tasks).

· Contribution to business results or sector positioning.

SCALABILITY

The project’s ability to be replicated or implemented in other companies, destinations, or markets. Consideration will be given to whether the innovation has the potential to grow or expand on a larger scale.

ENVIRONMENTAL AND SOCIAL SUSTAINABILITY

The contribution of the project to the overall sustainability of the business will be evaluated. This includes both environmental impact (carbon footprint reduction, energy efficiency, etc.) and social impact (talent management, community engagement, customer relations, internal responsibility).
Projects that consciously and measurably address these dimensions will be particularly valued.


PARTICIPATION REQUIREMENTS

PARTICIPATION REQUIREMENTS To participate in the 2025 Hotel Innovation Awards, the following requirements must be met:

WHO CAN PARTICIPATE:

Hotels and national or international chains with an impact on the tourism market.

SUBMISSION FORMAT:

All applications must be submitted in the form of a case study or success story, detailing the objectives, results achieved, and impact metrics of the presented project.


Applications related to technological innovation must include cases with real implementation and measurable results.

WHAT IS REQUIRED TO PARTICIPATE:

Complete the online application form, available from July 1st to November 30th, 2025, at 23:59h.

Attach:
· Project name.
· Brief description (max. 1000 words) including objectives, execution, and results.
· Measurable results: figures reflecting impact (e.g., sales, satisfaction, efficiency, etc.).
· Optional supporting materials: images, links, charts, videos, or documents.
· Company or project logo (high-quality png, svg, pdf, or ai).

PLEASE NOTE THE FOLLOWING LIMITATIONS:

· Each entity may submit a maximum of 3 applications in total.
· Projects must have been implemented within the last year.
· Projects that are not yet implemented or are still in the conceptual phase will be disqualified.

KEY DATES

Submission period: from July 1st to November 30th, 2025, until 23:59h.
Awards Gala and winners announcement: January 21st, 2026 – Casa de Burgos, Madrid.

FINALISTS AND WINNERS

After carefully evaluating all submissions, the jury will select three winning projects that exemplify innovation and excellence in the hotel sector throughout 2025.
Results will remain confidential until the big moment: the official announcement during the awards dinner.

VISIBILITY AND RECOGNITION

Winners will receive:

1. Personalized physical trophy: an exclusive recognition symbolizing innovation in the tourism industry.
2. One year free Premium subscription
3. Media visibility: publication of an article about the winners on the Keytel website and media coverage.
4. Custom graphics for social media: winners will receive specially designed graphics to promote their achievement on their own channels and networks.

GENERAL CONDITIONS

1. By submitting an application, participants accept their inclusion in the process and possible public mention as a finalist.
2. The jury’s decision is final and non-appealable.
3. Any use of shared materials will be for informational purposes and to enhance the visibility of the project, without transferring commercial rights.
4. Any project submitted after the deadline will be excluded from the evaluation process.

2025 HOTEL INNOVATION AWARDS